Owing to the increased competitiveness of global business, international brands are being forced to become more creative with the market entry strategies they employ. As a result, franchising has grown in prominence over the last couple of years. Mexico is among the markets in which this strategy is being heavily employed. Given the fact that consumer needs and preferences in Mexico are quite particular to that country, franchising has allowed international brands to rely on local players to tailor their products to what consumers want. The increased prominence of franchising has worked in favor of many, but for none more than Omar Yunes. Mr. Yunes currently runs 13 franchise units for Sushi Itto in Mexico.
Omar Yunes has significantly grown the influence of Sushi Itto’s influence in the highly competitive Mexican food industry. When he launched the first franchise unit in the country at only the age of 21, the Japanese brand was largely unknown in the country. Today, the brand has near-market dominance in three large Mexican cities, Puebla, Mexico City and Veracruz. His franchise units provide means of livelihood for about 400 employees in the three cities.
Given the success he has experienced with the 13 franchise units, Mr. Yunes has received a number of awards and honors. The most recent of these awards was being named the best franchisee in the world at the Best Franchisee of the World Competition held in Florence, Italy in late 2016. He was granted the awarded owing to his exemplary character leadership skills, teamwork, and reliance on innovation. By beating competition from all over the world to collect the award, Mr. Yunes greatly increased his visibility as a franchisee as well as that of Sushi Itto. Proof of Mr. Yunes’s consistency in adding value to the franchise brand is seen in the fact that he was also the winner of the best franchisee in Mexico in 2015.
Moving forward, there is no doubt that Mr. Yunes’s insatiable entrepreneurial drive will only push him to continue growing as a franchisee. It is also encouraging that despite his considerable success he still remains humble and grounded.
Sheldon Lavin has seen a lot of ups and downs over the course of his career. It truly has been a rollercoaster for him. He began his professional career as an investment and finance executive and years later ended up in the meat business. Currently, Mr. Sheldon Lavin is the CEO and Chairman as well of one of the world’s largest meat processing and raw food businesses. This company is known as the OSI Group.
The company, OSI Group, has grown brilliantly and now has manufacturing factories in 17 different countries and have more than 20 thousand people working for them.
The OSI Group has been able to successfully grow their business and make many manufacturing units. Sheldon Lavin plans about opening even more units and local offices all over the world. Mr. Sheldon Lavin’s leadership and skills have lead OSI Group to become one of the largest suppliers to several food chains. These food chains include the likes of KFC, McDonald’s, etc. Some of the very famous products that OSI Groups manufactures are the beef patties and sausages.
Mr. Sheldon Lavin makes sure that the quality standards of all the products and services by OSI Group are kept high. He looks at all the aspects of the company, which include, hygiene, lab testing, food supply, costs and more.
Thanks to Sheldon Lavin’s past in finance and investment field, he has been able to take over the business side of the OSI Group tremendously for business. It was rather easier for him to take OSI Group to more success because of his past business experience. Mr. Lavin is a key player when it comes to strategic decision making in the company. In addition to all that, he also takes care of the business growth and assets of the company and all its subsidiaries as well. His skills and experience have made OSI Group a stable and secure business.
Mr. Sheldon Lavin believes in keeping everything organized when it comes to doing business. Doing this can not only help perform more efficiently but also helps keep a record of everything. Sheldon Lavin gave a loan to OSI Group owner’s family before he started working in the company. He was appointed in the company’s management because of the deal of this loan.
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