CNN featured an article on venture capitalist Marc Sparks in which he explains what exactly he looks for in evaluating a presentation. Sparks offered up invaluable insight into the thought process of a successful businessman in determining whether to take the plunge and invest in whatever is being pitched in a presentation. The hints and pointers Sparks provides are intended to help presenters set themselves apart from the countless other ideas that have been pitched to a successful venture capitalist.
The primary factor in giving a presentation that has a lasting effect on the audience is to make sure that there is real meaning behind the idea and the meat of the presentation. In Twitter, Sparks advises that data is always a good component of an effective presentation, but it is important to make sure that the data tells a meaningful story and represents a solid reason for a venture capitalist to invest in you and your idea.
However, Sparks cautions that while data and trends are important components of a thoughtful presentation, it pays to keep the overall concept simple so that it is easy to grasp in a short amount of time and inspires a real call to action at the end of the presentation, rather than leaving the audience members scratching their heads trying to figure out what they just heard.
Marc Sparks has a long history as a successful entrepreneur and has served as the principal in countless start up companies since 1978. Sparks primarily operates out of Dallas Texas, which is the ninth largest city in the U.S. and has become a major hub for start up enterprises. Sparks is constantly seeking out the next perfect investment and is a highly sought after venture capitalist by too many entrepreneurs to count.
Sparks has published a wide range of materials on advising businesses how to handle a variety of challenges that they will inevitably face.