Luiz Carlos Trabuco Cappi is one of the most successful and influential Brazilian business executives in the country. This is due to his position at Bradesco as a CEO. Bradesco is also famous for having very many agencies all throughout Brazil. Luiz Carlos Trabuco Cappi also led Bradesco forward in securing enormous credit negotiations as well as some very large financial projects that are still ongoing in Brazil.
Bradesco has been able to reap advantages from Luiz Carlos Trabuco Cappi’s position at Bradesco when he influences the market’s most important businessmen as well as important political leaders all over Brazil. His statements to the media usually are relayed in newspapers and important financial magazines.
In the past, Bradesco was the largest bank in Brazil, before it fell to second place Itaú-Unibanco.merger occurred. Luiz Carlos Trabuco Cappi saw that fighting to be the biggest Brazilian bank had no visible advantages so it no longer became an objective under Cappi’s leadership. Luiz Carlos Trabuco Cappi’s strategy for Bradesco was for it to provide superior services at all their agencies and in turn, this would produce superb financial results for the Bradesco group. Luiz Carlos Trabuco Cappi continues to be a very important economic persona and is often featured in many different branches of the media in articles and stories concerning the financial market.
Luiz Carlos Trabuco Cappi was lined up to replace Márcio Cypriano’s as president of Bradesco. Bradesco has a rule that does not allow their presidents to retain the position of president past the age of 65. Cappi became the fourth president at Bradesco since 1943, when the first Bradesco bank agency was founded. Amador Aguiar founded Bradesco and was the first president of the bank by default. Since Luiz Carlos Trabuco Cappi had been working for Bradesco for nearly 40 years prior to becoming the bank’s fourth president he already had a very good knowledge of what would work well for Bradesco and what would most likely not yield good results. At the age of 47, Luiz Carlos Trabuco Cappi was invited to become Bradesco’s vice-president. Before Cappi accepted to become the vice-president, he headed Bradesco’s private retirement funds and the marketing area as well. During his time as the head of Bradesco’s Insurance branch, which is called Bradesco Seguros, Luiz Carlos Trabuco Cappi was recognized for very good results where Cappi’s leadership was able to leverage Bradesco’s Insurance market share to a full quarter of the entire market. Before Cappi started leading Bradesco Seguros, it only represented 23% percent of the insurance market. Bradesco Seguros increased from 26% to 35% of Bradesco’s income percentage while under Cappi’s leadership.
Luiz Carlos Trabuco Cappi is from Marilia, in the state of São Paulo, which is where Amador Aguiar, who founded Bradesco is from. Cappi is married and the couple had 3 children. Cappi is considered to be a very approachable executive. He is also known for his sense of humor and is frequently seen wearing a well-known smile. Different from most bankers, Luiz Carlos Trabuco Cappi does not hold a degree in Accounting, Business Administration, Economy, or Engineering. Cappi earned a Philosophy degree from USP (Universidade de São Paulo) and a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).
Luiz Carlos Trabuco Cappi is credited for Bradesco becoming a modern bank. Bradesco’s modernization process started to become evident while Cappi was heading the marketing area throughout the 1980’s. Luiz Carlos Trabuco Cappi was also able to turnaround Bradesco’s previously troubled relationship with the media. He is also responsible for creating Bradesco Prime, which is focused on the VIP market.